Arzahwa, Framesya Nurul Adinda and Suryani, Suryani and Priyatno, Prima (2021) Faktor yang Mempengaruhi Minat Generasi Z Memilih Busana Muslimah. Jurnal EK&BI, 4/2. pp. 477-487. ISSN 2621-4695

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Abstrak

Interest in Muslim fashion in Indonesia is increasing all the time, this is marked by the election of Indonesia to be ranked fifth according to the Muslim consumer market in the modest fashion category in 2020/2021. This increase in interest is supported by the better quality of clothing and the emergence of well-known brands in the community, especially Generation Z which focuses on fashion and attractive styles. Generation Z likes diverse and innovative fashion products, so it is easy to be attracted to new fashion styles. This study aims to examine the effect of product quality and brand image on the interest of sampling through purposive sampling method which is tested on 100 respondents who use Muslim clothing. The data collection instrument used a questionnaire with a Likert scale. The analytical technique used to determine the magnitude of the effect is multiple linear regression assisted by SPSS version 25. The results of the study conclude that there is a significant influence between product quality and brand image on consumer buying interest.

Tipe Item/Data:	Artikel
Kata Kunci (keywords):	Brand Image, Interests, Muslim Clothing, Perception of Product Quality
User Penyetor:	S.IPI Tsulatsiah Andi
Tanggal Disetorkan:	25 Jan 2023 02:25
Perubahan Terakhir:	28 Mar 2023 04:23
URI:	http://repository.uinbanten.ac.id/id/eprint/11059

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