Fauzi, Anis and Gunawan, Agus and Hendri, Feri (2020) Strategi Pemasaran Jasa dan Layanan Pendidikan Islam dalam Meningkatkan Mutu Pendidikan (Studi di MTs Negeri Kota Cilegon). AKADEMIKA: Manajemen Pendidikan Islam, 2(2). pp. 177-199. ISSN P-ISSN 2622-9293 / E-ISSN 2721-9658

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Abstrak

The importance of quality education services is one of the problems that must be faced in schools. The quality of education is an important guarantee for school in providing satisfaction to education customers. This study used a descriptive qualitative approach with research instruments: observation, interviews, and documentation. The research informants were the Principal, Vice principal of Curriculum, teachers and parents / school committee members. The conclusions obtained are: (1) The strategy marketing of education services carried out in State Islamic Junior High School at Cilegon City in improving the quality of education using two ways, namely: (a) direct marketing, namely by means of promotion and publication in print media (brochure), and (b) indirect marketing, that is by offering various extracurricular activities: such as holding a contest which is carried out at State Islamic Junior High School at Cilegon City; (2) Educational services in State Islamic Junior High School at Cilegon City are carried out in the form of learning services, personnel, guidance, finance, administration, then information services, and (3) Strategies for improving the quality of Education in State Islamic Junior High School at Cilegon City are carried out by meeting the required factors, namely: Principals leadership, teachers, students, curriculum, and cooperation networks.

Tipe Item/Data:	Artikel
Kata Kunci (keywords):	Marketing Strategy, Education Services, Education Quality
Subjek:	2x7 Filsafat dan perkembangannya > 2x7.3 Pendidikan > 2x7.33 Tingkat stanawiyah dan ‘aliyah
User Penyetor:	S.IPI Tsulatsiah Andi
Tanggal Disetorkan:	17 Feb 2021 04:25
Perubahan Terakhir:	22 Mei 2024 03:15
URI:	http://repository.uinbanten.ac.id/id/eprint/5983

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